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Now, how do you get that data even faster: by A/B testing! If you’re ever curious about how one specific element is impacting your emails’ performance, split your audience list in half and send out two versions with only one difference between the two emails. In other words, the emails are identical except for the send-time, or identical except for the subject line. When you send an email to a subscriber who reads their emails on their mobile device, but the email is not optimized for that device, what do you think they do with it? Privacy and marketing laws require companies to notify or gain consent from customers before sending promotional emails and promptly honor unsubscribe requests. In any case, it’s best to send emails up to once per week, or as infrequently as once per month. More than that can turn people away, while less than that can cause your brand message to lose momentum with your audience. If you’re unsure which exact day is best for your brand, try sending emails on each day with the highest open rates, then tracking results to duplicate from there. |
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